Raffles London Launched The Butler Did It, Starring Henry Golding

When Raffles debuted “The Butler Did It” in Singapore last year, it was less a campaign and more a declaration: that service, when done with heart and theatre, becomes something spellbinding. Now, the world’s most stylish butler returns for chapter two — this time against the opulent, history-soaked backdrop of Raffles London at The OWO. Once again played by the effortlessly debonair Tim Easton, the Butler now plays host to a dazzling new cast of hotel guests — including Henry Golding, Oli Green, Jacquetta Wheeler, Stephanie Grainger, and Amalie Gassman — all checking in to one of the brand’s most anticipated openings in years.

Style, Theatre, and a Royal Wake-Up Call

Under the imaginative eye of Trey Laird, with photography by Dylan Don and styling by fashion icon Robert Rabensteiner, this new chapter is as cinematic as it is cheeky. Set within the storied corridors of the Old War Office — once the domain of Winston Churchill and British espionage legends — the campaign unfolds like a Wes Anderson daydream.

Each vignette delivers on the Raffles promise of service so personal, it feels like magic. From a bespoke bedtime story told fireside to afternoon tea in The Drawing Room and a royal wake-up call performed by none other than the King’s Piper, the Butler’s quiet mastery orchestrates it all with knowing grace. It is witty, whimsical, and unmistakably Raffles.

The Glamour of the Unexpected

There is a fashion-forward elegance to every frame — but also a kind of narrative tension. The air of mystery plays perfectly against Raffles London at The OWO’s spy-laced past, inviting you and your loved ones to imagine what secrets may still echo through its marbled hallways. That blend of British sophistication and playful charm elevates this campaign from visual spectacle to living storybook.

“Our butlers are more than a hallmark of hospitality,” shares Omer Acar, CEO of Raffles Hotels & Resorts. “They represent over a century of quiet artistry, graceful anticipation, and emotionally intuitive care. This campaign reimagines tradition through a witty and whimsical lens.”

Global Glamour, Raffles Style

As the campaign launches globally across print, video, display, and social, it comes hand-in-hand with “The Butler Did It Experiences” — curated packages designed by Raffles Butlers to offer insider access and cultural immersion at each property. From Singapore to Jaipur, Sentosa to Shanghai, each destination unlocks a story told through impeccable service and poetic detail.

For those seeking more than just a hotel stay — but rather, an atmosphere, a moment, a feeling — this is Raffles at its most charismatic. Whether it is your first visit or your fiftieth, the magic lies in the mystery. The sparkle in the eye of a Butler who knows what you need before you ask. The feeling that something enchanting is always just around the corner.

And wherever the journey goes next, one thing is certain: at Raffles, The Butler Did It.