The Blue Jasmine x Jim Thompson Redefines Heritage Rails Travel

In an age where travel often feels hurried and transactional, The Blue Jasmine x Jim Thompson invites you to rediscover the romance of the journey itself. Launching as a nine-day heritage rail experience, this exclusive collaboration between DTH Travel and Jim Thompson transforms a beautifully restored 1960s train into a moving expression of Thai culture, craftsmanship and considered luxury. Departing from Bangkok’s historic Hua Lamphong Station, the inaugural journey unfolds across ancient cities, allowing you to slow down, observe and connect with Thailand in a way that feels deeply personal and quietly profound.

From Bangkok to the Kingdom’s Timeless Heartlands

Designed for an intimate group of up to 36 guests, The Blue Jasmine travels from Bangkok to Ayutthaya, Uthai Thani, Sukhothai and Chiang Mai, tracing a route rich in history and spiritual significance. Each stop is carefully curated to encourage meaningful engagement, from exploring UNESCO World Heritage Sites to meeting local artisans and communities, and savouring regional cuisine that reflects the land and its people. This is slow travel at its most thoughtful, where time becomes a luxury rather than a constraint.

An Inaugural Experience Rooted in Jim Thompson’s Legacy

The journey begins even before boarding the train, with an exclusive welcome dinner at Jim Thompson, A Thai Restaurant, located within the Jim Thompson Heritage Quarter. A specially crafted five-course Blue Jasmine menu introduces contemporary Thai flavours inspired by regions across the country, using seasonal ingredients sourced from local producers. Guests also enjoy a private visit to the Jim Thompson House Museum, a collection of six traditional Thai teak houses built in 1958, which offers insight into Thompson’s passion for architecture, art, and cultural preservation.

A Train Transformed into a Moving Design Showcase

Once onboard, The Blue Jasmine reveals itself as more than a mode of transport. Across ten wagons, more than 2,000 Jim Thompson décor pieces transform the train into a living gallery of Thai design. Interiors are unified through harmonious colour palettes, botanical motifs and refined textiles, creating a sense of continuity as landscapes shift beyond the windows. Curtains, cushion covers, bed runners and table linens are crafted from the finest silk, while dining essentials and personal accessories add subtle layers of comfort and elegance.

From placemats and coasters to bespoke amenity kits featuring sleep masks and makeup cases, every detail reflects Jim Thompson’s commitment to craftsmanship. Select designs draw inspiration from traditional Thai weaving techniques, reinforcing the connection between heritage and contemporary lifestyle.

The First Ever Jim Thompson Showroom on Train

Adding another dimension to the experience is the debut of Jim Thompson’s first-ever onboard showroom. Designed as a curated retail space within the train, the showroom features iconic silk products alongside selected fashion and lifestyle pieces. Purchases can be made seamlessly via QR code, with delivery arranged at the end of the journey, allowing you to travel unencumbered while still bringing a piece of the experience home.

A Shared Vision of Responsible and Meaningful Travel

For Jim Thompson, the collaboration represents a natural extension of its evolution as a global lifestyle brand rooted in cultural storytelling. Marketing Director Nunnapat Verojanavat shares that the project reflects the brand’s desire to create immersive experiences that feel authentic, tactile and emotionally resonant. For DTH Travel, the partnership underscores its commitment to high-value, low-impact travel that supports communities and preserves heritage, both on board and at every destination along the route.

Future Journeys and Booking Information

Following its inaugural journey in November 2025, additional departures are scheduled for January, February, July, November and December 2026. Details for the 2027 journey schedule will be announced in due course.

For more information on itineraries, availability and reservations, please visit www.thebluejasminetrain.com. Enquiries may also be directed to DTH Travel at thebluejasmine@th.dth.travel or by telephone at +66 81 920 8554.

The Blue Jasmine x Jim Thompson is not simply a train journey. It is an invitation to travel with intention, to experience Thailand through texture, rhythm and story, and to rediscover the quiet luxury of moving slowly through landscapes shaped by time.