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In a bold crossover from runway to restaurant, Coach has launched its first-ever full-service dining concept in Singapore — and it is not your average fashion café. The Coach Restaurant Singapore, now open at Jewel Changi Airport, is a stylish reimagining of the classic New York steakhouse, complete with woodfire cooking, glovetanned leather accents, and unmistakable downtown cool. This newest addition to the Coach lifestyle universe joins The Coach Coffee Shop and the brand’s revamped retail flagship, transforming the iconic airport destination into a full-sensory experience of Coach culture — bold, tactile, and unapologetically fun.
Overlooking Jewel’s Rain Vortex, the 56-seat dining room feels every bit like a stylised stage set — anchored by a curved ceiling, warm leather nooks, and a full-sized NYC taxi cab suspended overhead. A 10-seat bar and 10-seat chef’s counter bring guests up close to the action, where open flames and glowing coals set the mood.
Every element, from the glovetanned leather placemats to the Coach ‘C’ butter pats, has been designed with intention. Even the plateware references Coach’s fashion collections, blending luxury codes with playful touches that make the space feel intimate, not intimidating.
The menu pays homage to NYC’s iconic steakhouses while adding a distinctly Coach twist. Helmed by Head Chef Kurt Sombero — known for his work at Burnt Ends and Meatsmith — the open woodfire kitchen turns out deeply satisfying dishes elevated by smoke and flame.
Star attractions include USDA Prime cuts and Satsuma Wagyu A5, served with roasted garlic and branded butter medallions. The porterhouse steak is the showstopper — a New York staple done big, bold, and built to share.
From the grill, diners can also opt for Lemon Thyme Roasted Chicken, Dover Sole with citrus caper butter, or Maine Lobster glazed with black pepper hollandaise — each plated with theatre and depth.
The experience begins with elevated bar snacks and raw bar indulgences. American oysters, jumbo shrimp cocktail, and a caviar-topped Black and White Bagel (Coach’s witty nod to NYC’s iconic black-and-white cookie) set the tone. There are also Maryland-style Crab Cakes, Penne alla Vodka, and a crisp Baby Gem Caesar for lighter moments.
And because this is Coach, of course the Coach Cheeseburger makes an appearance — alongside hot dogs and New York pizza slices that channel street food, elevated.
No NYC-inspired meal is complete without a dessert that demands attention. At The Coach Restaurant, that comes in the form of a towering 20-layer Chocolate Cake, layered with ganache and caramel. Other standouts include the playful PB&J Baked Alaska, classic New York Cheesecake, and soft-serve sundaes made for Instagram and indulgence alike.
The wine list — a 100-bottle, all-American curation — is the work of Head Sommelier Jane Yoon, offering a fresh perspective on American terroir and craftsmanship. The cocktail programme is equally ambitious, leaning into bold, nostalgic notes with signature blends that pair seamlessly with the menu’s fire-kissed flavours.
More than just a place to eat, The Coach Restaurant feels like a living extension of the brand’s creative world. “We wanted to reimagine the classic New York steakhouse through the lens of today,” says Marcus Sanders, Vice President of Global F&B at Coach. “Singapore, with its vibrant food culture, was the natural choice.”
Connected directly to the Coach retail store at Jewel, the restaurant invites guests to immerse in fashion, food, and lifestyle — all within one seamless space. It is Coach’s boldest hospitality concept yet, designed for a generation that craves experience as much as expression.
The Coach Restaurant Singapore Location: Jewel Changi Airport, 78 Airport Boulevard, #01-207, Singapore 819666 Opening Hours: Daily, 11:30am – 10:00pm Instagram: @TheCoachRestaurantSG | Hashtag: #TheCoachRestaurant
Whether you are dropping by post-flight, shopping your way through Jewel, or planning a special dinner, The Coach Restaurant delivers something that goes beyond the plate. It is indulgent, immersive, and unmistakably Coach — a space where leather meets luxury dining, and every meal tells a story worth savouring.
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