Charlie & the Chocolate Factory Musical Premieres In Singapore

Golden tickets at the ready — Roald Dahl’s fantastical world of pure imagination is heading to Singapore. Charlie and the Chocolate Factory, the acclaimed Broadway musical, will make its Southeast Asian premiere at Sands Theatre, Marina Bay Sands in May 2026. Brought to life by Broadway International Group and Broadway Asia, in association with Base Entertainment Asia, this immersive new production invites you and your loved ones to step inside the whimsical world of Willy Wonka, where chocolate rivers, nut-sorting squirrels, and mischievous Oompa-Loompas await.

A World of Pure Imagination, On Stage

Based on the globally beloved novel by Roald Dahl, the musical follows young Charlie Bucket’s journey into a mysterious chocolate factory like no other. This all-new production promises a larger-than-life adventure filled with eye-popping visuals, magical illusions, dazzling effects, and some of the most memorable characters in children’s literature. Audiences can look forward to iconic songs from the classic 1971 film, including “Pure Imagination,” “The Candy Man,” and “I’ve Got a Golden Ticket,” alongside original music by Grammy® and Tony Award® winners Marc Shaiman and Scott Wittman (Hairspray, Mary Poppins Returns).

Broadway Spectacle Meets Las Vegas Magic

This Singapore season will showcase the artistry of an all-Broadway creative and design team, featuring original direction by four-time Tony Award® winner Jack O’Brien and original choreography by Joshua Bergasse. Acclaimed illusion designer Tim Clothier, known for his work in Las Vegas, joins the team to deliver next-level stage magic inspired by the imaginative genius of Wonka himself. “Willy Wonka is the king of imagination,” says Clothier, “and being able to design new stage wizardry for that character is a dream come true.”

With a creative team spanning set design, projections, lighting, puppetry, sound, and costume, the production combines Broadway excellence with theatrical wonder. This is not just a show — it is an immersive, multi-sensory experience that will leave your inner child wide-eyed.

Singapore Gets the First Bite

Singapore is the first stop in Southeast Asia for this global tour. For fans of Roald Dahl, musical theatre lovers, or anyone who grew up dreaming of chocolate waterfalls, this is a once-in-a-lifetime opportunity. Whether you are discovering the magic for the first time or revisiting a childhood favourite, the musical offers something for every age — from nostalgic Gen X parents to wide-eyed Gen Alpha kids and everyone in between.

“With unforgettable music, larger-than-life characters, and magical stagecraft, it delivers a theatrical experience full of wonder,” says Chantal Prudhomme, CEO of Base Entertainment Asia. “We invite families, fans, and theatre lovers to join us on this golden ticket journey into the world of Willy Wonka.”

Get on the Waitlist — Before It’s Too Late

To be among the first to secure your seats, join the official waitlist at https://baseasia.com/charlie-and-the-chocolate-factory-waitlist/. The waitlist closes on 18 September 2025 at 11:59PM SGT.

Ticket sales begin with exclusive pre-sale phases offering up to 20% off for selected partners like UOB, MBS, Klook, and Singtel. Early bird pricing applies until 30 November 2025, with public on-sale beginning from 20 September. For the full ticketing schedule and categories, visit baseasia.com.

Behind the Curtain: A Broadway Dream Team

This spectacular production is powered by a stellar team including Marc Shaiman (music and arrangements), Scott Wittman (lyrics), David Greig (book), and a roster of award-winning designers and producers. From Basil Twist’s whimsical puppets to Jeff Sugg’s immersive projections and Doug Besterman’s orchestrations, every detail has been conjured with pure imagination and Broadway pedigree.

Produced by Broadway International Group and Broadway Asia, along with co-producers from around the globe, Charlie and the Chocolate Factory has dazzled audiences on Broadway, the West End, and North America — and now, the world stage expands with its arrival in Singapore.

A Golden Ticket Moment

In a world hungry for wonder and filled with routine, Charlie and the Chocolate Factory offers a welcome escape — a reminder that curiosity, kindness, and imagination still hold the keys to adventure. Whether you are stepping into the theatre with children, friends, or on your own, this production promises a sugar-dusted escape into a world where the impossible becomes possible, and where every moment is dipped in delight.

So go ahead — grab your golden ticket, step through the gates, and prepare to be whisked away into a world of chocolate rivers, musical magic, and pure imagination.