The National Heritage Board’s (NHB) Museum Roundtable Hongbao Campaign 2024 returns for its 10th edition with unique red packet designs featuring the Chinese zodiac animal of 2024 – the Dragon. The Char Yong (Dabu) Association Heritage Hall, a new member of the Museum Roundtable (MR) since 2023, will be participating in the campaign for the first time. Four other MR members will also be returning this year — the Republic of Singapore Air Force Museum, the Singapore Navy Museum, the Singapore Maritime Gallery, and the Singapore Sports.
From 12 January to 9 February 2024, visitors can collect a set of exclusive red packets at any of the 43 participating museums, heritage institutions, and galleries. Each visitor is entitled to one set of eight red packets from any of the venues, while stocks last.
The popular limited edition Collector’s Box Set returns, as a large gift box with its own custom-designed bag. Each box set contains two complete sets of the 43 red packet designs representing the participating MR members, as well as an exclusive design for the National Heritage Board, making a total of 88 pieces of red packets. The red packet designs in the box set also have a distinct orange background and feature dragons with subtle colour
The Collector’s Box Sets are priced at $108 (nett) and will be available for purchase only at the Sun Yat Sen Nanyang Memorial Hall. Interested collectors can i) pre-register to purchase at a specified time slot on 20 and 21 January 2024, which is encouraged, or ii) walk-in to purchase on a first-come, first-served basis on 27 January 2024. Pre-registration opens on 10 January 2024, 00am, at mrhongbao.eventbrite.com.
There will be 450 Collector’s Box Sets available for sale, with the majority reserved for pre-registered sales on 20 and 21 January 2024, and the remainder for walk-in purchases on 27 January 2024. Regardless of the mode of purchase, each member of the public is limited to the purchase of one box set per NRIC number, on a first-come, first-served basis.
As part of the campaign, two online giveaways will be held on the “I Love Museums” Facebook page (www.facebook.com/ILoveMuseums), offering you an opportunity to win the Collector’s Box Set, or a set of the red
The first giveaway will be held between 12 and 22 January 2024, and will require participants to visit participating venues and take a photograph of themselves with the red packets they collected at the museum. Participants are required to share these photographs in the comments section of the giveaway post and leave a comment on which exhibit/artefact they found interesting during their visit. A total of 10 winners will be selected at random to receive the Collector’s Box
The second giveaway will be held between 30 January and 6 February 2024, and requires participants to leave a comment on the “I Love Museums” Facebook page on their favourite aspect of this year’s Museum Roundtable Hongbao Campaign. There will be 50 winners selected at random to receive a full set of all 43 Museum Roundtable red packets.
Ms Yap Siew Luan, a red packet collector from Johor Bahru, Malaysia said: “I have been collecting red packets since 2003 and have participated in the Museum Roundtable Lunar New Year Hongbao Campaign since 2015. I first learned about the campaign through friends and have been very fortunate to have also developed long-lasting friendships with other collectors throughout the years. 2024 is also a special year as it is my Zodiac year. While it is a challenge to collect all the different red packets from the various participating museums, I typically aim to collect as many red packets as I can during my short visits to Singapore on ”
Mr Goh Chour Thong, Director (International and Museum Relations), NHB, said: “NHB has truly enjoyed 10 years of partnering with Museum Roundtable members for the Hongbao Campaign, and working with them to adapt the design of the Chinese zodiac animal for the year to reflect each of their unique We are very encouraged that the hongbaos as well as the limited collectors’ editions have continued to be popular with the public and sought after by collectors, and helped grow visitorship and appreciation of the offerings at each of the participating Museum Roundtable members. We certainly hope this year’s hongbaos featuring the cute and versatile dragons designed by Colombian artist Carlos Puentes will be no different!”
Carlos Puentes, the designer for Museum Roundtable Hongbao Campaign 2024, is a 36 year-old designer from Barranquilla, Colombia who has designed and illustrated for many national and international brands and clients. He said: “Through working on this campaign, I have learnt much more about Singapore’s museum sector and am impressed with its diversity!” (His Instagram account is @cpuentesdesign).
You can visit the following link for more information on the Museum Roundtable Hongbao Campaign 2024: go.gov.sg/MRHongbao2024.
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