LOJEL, the celebrated global brand of carry essentials, is charting a course on becoming the foremost name in crafting innovative, user-centric solutions for modern movement. With a steadfast commitment to quality, innovation, and customer empowerment, LOJEL has embarked on a journey to redefine the way people carry, connect, and experience the world.
The story of LOJEL began in 1989, when founder Chih Chang Chiang started crafting leather bags with a simple sewing machine and selling them at local markets in Japan. Driven by a desire to transcend the limitations of the ubiquitous one-size-fits-all luggage model, Chiang’s dedication to craftsmanship earned him a reputation of distinction and acclaim amongst the masses. In 1989, LOJEL was born, carrying forward the legacy of meticulous detail and innovative design.
Today, under the leadership of 3rd-generation family member and CEO An Chieh Chiang, LOJEL’s reach spans multiple countries from North America to Asia Pacific. An Chieh Chiang’s vision has led to pioneering efforts such as the launch of the brand’s e-commerce platform and Unique Serial Product Identity Program, redefining digital interactions and product experiences.
Central to LOJEL’s evolution is Kenzo Yoneno, the current Chief Product Officer and former Creative Director, who champions innovation and user-centric design. Yoneno’s approach is rooted in understanding the evolving challenges of modern movement and creating solutions that resonate with users. The multinational and multicultural background of LOJEL’s team, comprising over fifteen different nationalities, allows the brand to deeply understand and cater to the unique global demands of modern mobility.
The ethos of crafting products that epitomise “LESS BUT BETTER” is evident in LOJEL’s diverse array of carry essentials. Each creation is meticulously designed to be versatile, durable, and timeless, offering users products that adapt seamlessly to the full spectrum of travel and daily mobility needs. The brand’s luggage collections, including the best-selling Cubo and zipperless Voja lines, were built for longevity and exceptional performance, backed by robust customer support. LOJEL’s backpacks and sling bags, which include the innovative Eblo collection, cater to both everyday movement and travel adventures.
The recently launched Niru collection, constructed from recycled nylon, embodies the brand’s commitment to sustainable practices and adaptable designs. Meanwhile, the Iloj Collection addresses the small yet significant moments of everyday life with minimalist leather essentials for everyday carry items like cards, phones, and keys.
Beyond creating exceptional carry essentials, LOJEL is on a mission to spark human connections that make the world a better place. The brand’s devotion to quality and innovation extends to its customers, offering value through year-round bundles and sets, and eschewing intermediary layers to ensure affordability without compromising quality.
“We believe that the tools people carry on their journeys should empower them to connect with the world around them. LOJEL isn’t just about creating products; it’s about facilitating experiences that enrich lives,” says An Chieh Chiang, CEO of LOJEL. “As we navigate the ever-changing landscapes of travel and mobility, we are driven by an unyielding passion to create tools that not only ease the practical aspects of our journeys, but also elevate the human experience. It’s a responsibility we hold dear, one that propels us to relentlessly innovate, to nurture a culture of empathy and understanding, and to remain committed to crafting carry essentials that are not just possessions, but an integral part of life’s adventures”.
In a world where movement is more than just physical, but a bridge between people, LOJEL stands as a brand which champions innovation, craftsmanship, and connection. With a heritage rooted in meticulous artistry, a dedication to empowering journeys, and a commitment to kindling human connections, LOJEL envisions a future where carry essentials become a catalyst for memorable experiences. As the brand continues to evolve, adapt, and inspire, LOJEL’s mission remains steadfast: to craft not just high-quality products, but make them the very tools that enable us to explore, connect, and make the world a better place.
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