Southeast Asia’s fastest-growing Korean fried chicken brand, Phat Fingers Singapore launches its first retail outlet in the heart of the island’s Central Business District at 51 Telok Ayer Street. The new outlet features curated sauces such as soy garlic, honey butter, classic yangnyeom, nuclear spicy, and authentic spirits for discerning Korean flavours enthusiasts. Launched in 2021 as a delivery-only brand, Phat Fingers’ has expanded to over 32 storefronts virtually across Singapore, Malaysia and Thailand. The launch of the retail outlet serves as an avenue for the brand to strengthen its relationship with its consumers by offering crispy, juicy, and spicy Korean fried chicken to CBD dwellers.
The Phat Fingers brand uses high-grade chicken, and traditional Korean sauces such as honey butter, classic yangnyeom, and nuclear spicy on its warm soft buns.
You can take their pick of mains from Classic Yangnyeom Tenders (a classic sweet and spicy glaze over the juicy and crispy chicken tenders) at only S$9.99 per serving, or for those on the go, a K-Rice Bowl with Chicken Poppers or Cutlet for just S$7.99 per serving. For sides, choose from their Seaweed (seaweed lovers rejoice; it’s available all-year round!) or Mala Shakers Fries for a kick of spice, both at S$4.50 per serving.
“As we usher in a new post-pandemic dining experience, we hope to provide consumers with the full dine-in experience by switching things up with curated menu items available anytime and anywhere. Our customers appreciate that our flavours are 100% true to the nuances of the Chimaek culture, made with fully imported ingredients with no MSG,” shares Phuminant Tantiprasongchai, President of TiffinLabs SEA.
TiffinLabs, Southeast Asia’s largest virtual restaurant group with 21 virtual brands in its portfolio, is launching Phat Fingers as the first of its brands to go from online to offline. With the launch of the franchised retail outlet, TiffinLabs aims to expand its retail franchisee network across Singapore, Malaysia and Thailand.
To mark the grand opening of the retail outlet, Phat Fingers is giving away S$5,000 worth of free menu items, discount coupons and merchandise to be won in the month of November. This includes a Spin & Win Wheel happening every Friday from now till the end of November, where you can stand a chance to win FREE chicken tenders for a whole year! Those looking for an Instagram-worthy experience can also join the fun at Phat Fingers’ curated photo booth.
Phat Fingers Singapore promises customers can always look to their team to deliver the best-fried chicken experience in town. Be sure to check out Phat Fingers’ first outlet today! For more information on Phat Fingers, please visit www.phat-fingers.com. To enquire about franchising and partnership, email email@example.com.
Phat Fingers is located at 51 Telok Ayer St, Unit 01-03 Singapore 048441. The opening hours are from 11am to 9pm every day of the week.
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