Pelago, a travel experiences platform connecting travellers to a wide range of at-destination activities, has launched two exclusive first-of-its-kind experiences led by Singapore Airlines (SIA) cabin crew. Pelago Curated Experiences include a nostalgic coffee workshop and private museum tour titled “Travel Back to 1970s Singapore”, as well as a Peranakan museum tour titled “A Nyonya’s Journey”. Tickets to these tours are currently available for sale on the Pelago website.
The pilot project is a collaboration among Pelago, Tradewinds Tours & Travel – SIA’s tour- operating arm, KrisLab – SIA’s digital innovation lab, as well as SIA’s cabin crew division. As part of this collaboration, SIA’s cabin crew can sign up as tour ambassadors, and go through structured training sessions before taking consumers through these experiences. The project resulted from KrisLab’s Demo Day, where SIA employees pitched innovative ideas to extend SIA’s service offerings beyond flight by leveraging SIA’s cabin crew talent.
“At Pelago, we are always looking to inspire and excite travellers with our content and experiences. In addition to the varied experiences on our platform, our collaboration with Tradewinds Tours & Travel, KrisLab and SIA’s cabin crew division brings about yet another set of exclusive activities we know travellers will enjoy. These curated on-ground tours engage travellers looking to immerse themselves in Singapore’s heritage and culture, all while experiencing the wonderful hospitality SIA’s cabin crew brings,” said Siddharth Shanker, CEO, Pelago.
The “Travel Back to 1970s Singapore” experience transports consumers back to Singapore in the ‘70s, with a private tour of old-school set-ups including a barbershop, coffee shop and tailor shop, in a museum owned by David Wee, a vintage collector. The experience also includes a nostalgic workshop, bringing consumers through Singapore’s unique coffee culture. The second experience – “A Nyonya’s Journey” features a tour of a private Peranakan museum where consumers can enjoy glimpses of a wealthy Peranakan home and learn more about Peranakan cultures.
As part of the collaboration, more experiences led by SIA cabin crew, such as wine masterclasses will be launched in the coming months. Pelago is a part of the KrisFlyer programme, where KrisFlyer members can pay for their bookings directly on Pelago with KrisFlyer miles. They can also earn KrisFlyer miles – 1 mile for every S$1 spent. More information on Pelago’s KrisFlyer mile redemption programme can be found here.
Launched in June this year, Pelago quickly expanded across Australia, Singapore, Thailand and Hong Kong, offering consumers across the region access to diverse travel experiences. Pelago serves up inspiring travel content and ideas curated by an in-house team of journalists, and with a visually engaging and easy-to-use platform, Pelago offers activities that span across attractions and icons to off-beat experiences, in the genres of culinary, nature and wildlife, adventure, art and heritage, and more.
There are currently more than 200 experiences curated by Pelago, available in Singapore.
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