In conjunction with the GetActive!Singapore 2020 campaign, Co-organisation Pte Ltd is partnering New Balance to launch #SGOutrunCovid, a solidarity initiative to inspire resilience and unite everyone through fitness in the time of a global health crisis.
#SGOutrunCovid is a nationwide campaign that encourages participants to set their own rules and take control of their well-being, anytime, anywhere. From 15 June to 8 August 2020, #SGOutrunCovid invites all individuals to participate in a virtual race simply by clocking a minimum distance of 1km for their walk, jog or run via their fitness tracking devices, mobile apps or treadmills, and sending a screenshot of the total distance covered (in km) and duration of activity to the initiative’s official Instagram page (@SG.Outrun.Covid) through Instagram Direct message. Participation is free and multiple submissions are welcomed.
“We are pleased that Co-organisation Pte Ltd has come onboard to organise #SGOutrunCovid. Such initiatives encourage Singaporeans to stay active and to come together as One Team Singapore to show our appreciation for those at the frontline fighting Covid-19. Through sport and physical activity, we can uplift morale and support one another to stay resilient and united,” said Mr Rostam Umar, Chief, Strategy Group, Sport Singapore.
As part of #SGOutrunCovid’s commitment to show support and gratitude to the healthcare heroes who are contributing to our ongoing fight against Covid-19, New Balance pledges to donate 50 pairs of shoes to local frontline medical workers for every collective 10,000km clocked, up to 350 pairs of shoes. The time is now, to show up for yourself, and for our healthcare workers, as we outrun Covid-19 together as a nation.
While working towards staying active and keeping a healthy mind, body and spirit during the crisis, participants can also follow @SG.Outrun.Covid on Instagram to:
“New Balance has always been dedicated to aiding the pursuit of excellence in people. With the Covid-19 pandemic’s sudden and significant impact on all aspects of our lives, this calls for the need to champion the importance of keeping ourselves physically and mentally strong,” said Mr Coenraad Hefer, New Balance Country Manager for Singapore and Malaysia. “It is our individual responsibility to take care of our personal health, and what better time to do so than now, with New Balance paving the way for us to change the game on our own terms, own time and right now.”
Aside from the #SGOutrunCovid initiative in Singapore, New Balance has also stood united alongside the global community and its frontline medical workers by aiding them in their fight against Covid-19:
Hesitate no more. Move forward with fortitude and be a part of the #SGOutrunCovid initiative. Participate in the #SGOutrunCovid virtual race today and let’s finish strong as a nation to support Singapore’s fight against the pandemic!
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